As someone who has spent much of the past 20 years defining, developing, and articulating value propositions to address all types of customer pains, I think this extension to Alexander Osterwalder's Business Model Canvas touches much of what I have come to think of as the formula for developing value propositions.
Alexander has a new book that details the process and journey to creating value propostions that match/address the pains your cusotmer is experiencing.
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