Funny and disquieting on multiple levels, this is a creative evocation of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's. Stock video provider Dissolve has taken the text of Eash's screed and set it to actual stock video clips.
From Adweek:
The results, narrated by Dallas McClain, are outstanding. You've seen all of this footage in ads from major brands. It's everywhere. And it's great that a stock video house would so gleefully celebrate the soul-sucking manipulations for which its offerings are generally used.
Watch below, and have an epiphany on how you can continue to make marketing, and brand building, more credible going forward.
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