Whenever I find myself wondering about the road not taken with respect to the career that I have pursued over the past two decades, I recall this quote which helps me remember why I do what I do.
"Because the purpose of business is to create a customer, the business enterprise has two -- and only two -- basic functions: marketing and innovation.
Marketing and innovation produce results: all the rest are costs. Marketing is the distinguishing, unique function of the business."
- Peter Drucker
Comments