Bill Martin

I have invested almost 20 years in exploring the “white space” that exists in each and every market in an effort to identify where the real opportunities for enterprise growth and competitive differentiation reside. During that period I have been a product marketer, a senior strategist, an applied futurist, a visionary and a thought leader in the arenas of enterprise technology, digital strategy, and social media marketing..

My current interests in the broad landscape of strategy, marketing and technology include the Internet of Things and machine-to-machine (M2M) technologies, the impact and growth of social media marketing and the inbound channel, enterprise mobile app solutions, location-based technology, and sustainability.

My primary avocation is, and has always been, the world of popular music in which I have held court as a rock DJ, a collector of unique and arcane vinyl recordings, and a name-that-tune savant.