Stumbled across this interesting graphic from Market Matters in the United Kingdom. They offer strategy workshops as part of their service portfolio to assist companies in improving their capital market valuations by successfully identifying, crafting and telling their story to their key constituencies. In their words,
"A compelling strategy that creates a vivid picture of where you will stand in five and ten year's time is vital. With so much attention focusing on an uncertain short term, developing a corporate strategy capable of creating long-term shareholder value is increasingly important. A clear, convincing and credible strategy appeals to investors and inspires employees."
This represents yet one more data point in the rapidly expanding universe supporting the necessity for organizations, of whatever persuasion - profit/non-profit, etc -- to craft their story and tell it to every one of their key stakeholders.