Funny and disquieting on multiple levels, this is a creative evocation of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's. Stock video provider Dissolve has taken the text of Eash's screed and set it to actual stock video clips.
The results, narrated by Dallas McClain, are outstanding. You've seen all of this footage in ads from major brands. It's everywhere. And it's great that a stock video house would so gleefully celebrate the soul-sucking manipulations for which its offerings are generally used.
Watch below, and have an epiphany on how you can continue to make marketing, and brand building, more credible going forward.