Marty Neumeier is president of San Francisco-based brand consultancy, Neutron LLC. He is also the author of one of the very best presentations on branding that I have come across. He is also the author of a book of the same title that covers the topic in more detail. I do have one small bone to pick with one stream of his thesis. While it is true that strategic thinkers have, traditionally, been left brain oriented, in the fast moving world that we operate in, I believe that successful strategic thinking requires right brain thinking as good strategy is both art and science, both qualitative and quantitative.